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Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper

By: Bowersox, Donald J
Contributor(s): Cooper, M. Bixby
Material type: materialTypeLabelPrinted booksSeries: (McGraw-Hill series in marketing).Publisher: New York : McGraw-Hill, cop. 1992Description: 488 páginas : ilustraciones; 24 cm.ISBN: 0070067570.Subject: Gestión de marketing | Marketing -- PlanificaciónDDC classification: 658.8/4
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode Item holds
LIBRO15 LIBRO15 Madrid Alcobendas Depósito 1 (Alcobendas) Ciencias Sociales HF5415.129 .B67 1992 (Browse shelf(Opens below)) .i10102942 Available 9300117914
Total holds: 0

Includes bibliographical references (p. 458-459) and index

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