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Bowersox, Donald J

Strategic marketing channel management Donald J. Bowersox, M. Bixby Cooper - New York McGraw-Hill cop. 1992 - 488 páginas ilustraciones 24 cm - McGraw-Hill series in marketing .

Includes bibliographical references (p. 458-459) and index

ISBN: 0070067570

LCCN: 91035022

Subjects--Topical Terms:
Gestión de marketing
Marketing--Planificación

LC Class. No.: HF5415.129 / .B67 1992 HF5415.129 / B68 1992 1992

Dewey Class. No.: 658.8/4