Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Cybermarketing : how to use the Internet to market your goods and services / Pauline Bickerton, Matthew Bickerton and Upkar Pardesi

by Bickerton, Pauline | Bickerton, Matthew | Pardesi, Upkar | Chartered Institute of Marketing.

Edition: 2nd edMaterial type: articlePrinted books Publisher: Oxford Boston : Butterworth-Heinemann, 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .B53 2000 available

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Relationship marketing : strategy and implementation / / Helen Peck ... [et al.].

by Peck, Helen | Chartered Institute of Marketing | NetLibrary, Inc.

Material type: bookE-book Publisher: Oxford : Butterworth Heinemann, 1999
Online access: Acceso a este recurso digital (usuarios Universidad Europea)Digital Resources
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Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.55 R448 1999eb EB reference

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