Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Advertising age : handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain

by Lewis, Herschell Gordon, (1929-2016) | Lewis, Herschell Gordon, (1929-2016) | Crain, Rance, (1938-).

Material type: articlePrinted books Publisher: Lincolnwood : NTC Business Books, cop. 1999Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5823 .L49 1999 available

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The advertising agency business : the complete manual for management and operation / Eugene J. Hameroff

by Hameroff, Eugene J.

Edition: 3rd edMaterial type: articlePrinted books Publisher: Lincolnwood (Illinois) : NTC Business Books, cop. 1998Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF6178 .H36 1998 available

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Business to business direct marketing : proven direct response methods to generate more leads and sales / Robert W. Bly

by Bly, Robert W.

Edition: 2nd edMaterial type: articlePrinted books Publisher: Lincolnwood (Illinois) : NTC Business Books, cop. 1998Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.1263 .B59 1998 available

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Cases in public relations management : case analysis manual / Raymond Simon, Frank Winston Wylie

by Simon, Raymond | Wylie, Frank Winston.

Material type: articlePrinted books Publisher: Lincolnwood, Ill., USA : NTC Business Books, c1994Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HD59 .S56 1994 available

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Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum, Anne Allison

by Schultz, Don E | Allison, Anne | Tannenbaum, Stanley I.

Edition: 3rd edMaterial type: articlePrinted books Publisher: Lincolnwood (Illinois) : NTC Business Books, cop. 1996Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5821 .S24 1996 available

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Market leadership strategies for service companies : creating growth, profits, and customer loyalty / / Craig Terrill and Arthur Middlebrooks

by Terrill, Craig | Middlebrooks, Arthur | NetLibrary, Inc.

Material type: bookE-book Publisher: Lincolnwood, Ill. : NTC Business Books, c2000
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HD9980.5 T457 2000 EB reference

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The complete guide to publicity : maximize visibility for your product, service, or organization / / Joe Marconi

by Marconi, Joe | NetLibrary, Inc.

Material type: bookE-book Publisher: Lincolnwood, Ill. : NTC Business Books, 1999
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
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Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HM263 M2743 1999 EB reference

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Public relations in the marketing mix : introducing vulnerability relations / / Jordan Goldman

by Goldman, Jordan | NetLibrary, Inc.

Material type: bookE-book Publisher: Lincolnwood, Ill., U.S.A. : NTC Business Books, cop. 1984
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.123 G65 1984 EB reference

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Power public relations : how to master the new PR / / Leonard Saffir

by Saffir, Leonard | NetLibrary, Inc.

Edition: 2nd ed.Material type: bookE-book Publisher: Lincolnwood, Ill. : NTC Business Books, cop. 2000
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HD59 S315 2000 EB reference

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