Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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One to one, B2B : customer development strategies for the business to business world / Don Peppers and Martha Rogers

by Peppers, Don | Rogers, Martha.

Edition: 1st ed.Material type: articlePrinted books Publisher: New York : Currency/Doubleday, 2001Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5422 .P47 2001 available

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The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program / Don Peppers, Martha Rogers, and Bob Dorf

by Peppers, Don | Rogers, Martha | Dorf, Bob.

Edition: 1st ed.Material type: articlePrinted books Publisher: New York : Currency Doubleday, cop. 1999Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.127 .P475 1999 available

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