Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Fidelizando clientes : detectar y mantener al cliente leal / Josep Maria Martínez-Ribes, Lluís de Borja Soler, Patrícia Carvajal Pérez

by Martínez Ribes, Josep M | Borja Solé, Luis de | Carvajal Pérez, Patricia.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .M36 1999 available

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Discrete choice theory of product differentiation / Simon P. Anderson, André de Palma and Jacques-François Thisse

by Anderson, Simon P | Thisse, Jacques-François | De Palma, André.

Edition: 1st ed., 2nd printingMaterial type: articlePrinted books Publisher: Cambridge (Mass.) [etc.] : MIT Press, repr. 1996Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.32 .A53 1996 available

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The experience economy : work is theatre & every business a stage / B. Joseph Pine II, James H. Gilmore

by Pine, B. Joseph | Gilmore, James H, (1959-).

Material type: articlePrinted books Publisher: Boston : Harvard Business School Press, cop. 1999Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.15 .P56 1999 available

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The theory of the leisure class / by Thorstein Veblen.

by Veblen, Thorstein, (1857-1929) | NetLibrary, Inc. Free Collection.

Material type: bookE-book Publisher: Champaign, Ill. Boulder, Colo. : Project Gutenberg NetLibrary, [199-?]
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HB831 .V43 EB reference

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Tendencias : qué son, cómo identificarlas, en qué fijarnos, cómo leerlas / Martin Raymond ; traductora Alicia Martínez Yuste

by Raymond, Martin, (1961-).

Material type: articlePrinted books Publisher: Barcelona : Promopress, 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .R39 2010 available
Colección General (Campus Alcobendas) HF5415.32 .R39 2010 reference

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Journal of Consumer Policy

Material type: serialE-journal; Type of continuing resource: newspaper Publisher: New York : Springer US, 1977-
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.32 ES reference

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What's mine is yours : the rise of collaborative consumption / Rachel Botsman and Roo Rogers

by Botsman, Rachel, autor | Rogers, Roo, autor.

Material type: articlePrinted books Publisher: New York : Harper BusinessCopyright date: 2014 Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HC79 .C6 B68 2010 available

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Qualitative market research

Material type: serialE-journal; Type of continuing resource: periodical Publisher: Bradford, England : Emerald Group Publishing, 1998-
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.2 ES reference

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Aproximaciones jurídicas a la obsolescencia programada / Jesús Alfonso Soto Pineda, coordinador

by Soto Pineda, Jesús Alfonso, director de la publicación | Universidad Externado de Colombia.

Material type: articlePrinted books Publisher: Bogotá : Universidad Externado de Colombia, 2017Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) K3842 .A67 2017 available

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Planned obsolescence and the rule of law / Jesús Alfonso Soto Pineda, editor

by Soto Pineda, Jesús Alfonso, editor literario | Universidad Externado de Colombia.

Material type: articlePrinted books Publisher: Bogotá : Universidad Externado de Colombia, 2018Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) K3842 .P53 2018 available

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The Psychology of Financial Consumer Behavior / / Dominika Maison.

by Maison, Dominika, autor | SpringerLink (Online service).

Edition: First edition 2019Source: Springer eBooksMaterial type: bookE-book Publisher: Cham : Springer International Publishing : Imprint: Springer, 2019
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
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Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.32 2019 EB reference

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Sport consumer behaviour : marketing strategies / Daniel C Funk, Kostas Alexandris and Heath McDonald

by Funk, Daniel C.(Daniel Carl), (1964-), autor | Alexandris, Kostas, autor | McDonald, Heath, autor.

Edition: Second Edition.Material type: bookE-book Publisher: New York, N.Y. : Routledge, 2022Other title: Sport consumer behavior.
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) GV716 2022 EB reference

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