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Alcohol and Aging : Clinical and Public Health Perspectives / edited by Alexis Kuerbis, Alison.A. Moore, Paul Sacco, Faika Zanjani

by Kuerbis, Alexis, editor literario | Moore, Alison.A, editor literario | Sacco, Paul, editor literario | Zanjani, Faika, editor literario.

Material type: bookE-book Publisher: Cham : Springer International Publishing, 2016Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) RC564.5 .A34 2016 EB reference

Brand hijack : marketing without marketing / Alex Wipperfürth

by Wipperfürth, Alex.

Material type: articlePrinted books Publisher: New York : Portfolio, 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HD69 .B7 W57 2005 available

Small data : las pequeñas pistas que nos advierten de las grandes tendencias / Martin Lindstrom ; traducido por Gustavo Teruel ; [prólogo de Chip Heath]

by Lindström, Martin, (1970-) | Heath, Chip, editor literario.

Material type: articlePrinted books Publisher: [Barcelona] : Deusto, 2016Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.32 .L5618 2016 available
Colección General (Campus Alcobendas) HF5415.32 .L5618 2016 available
Colección General (Campus Alcobendas) HF5415.32 .L5618 2016 available

Journal of Consumer Affairs

Material type: serialE-journal; Type of continuing resource: periodical Publisher: Oxford : Wiley-Blackwell, 1967-Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.32 ES reference

Journal of Consumer Behaviour

Material type: serialE-journal; Type of continuing resource: periodical Publisher: New York : John Wiley & Sons Incorporated, 2001-Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.32 ES reference

Marca y comunicación empresarial / Pablo Medina-Aguerrebere

by Medina Aguerrebere, Pablo, (1982-).

Edition: 1ª ed. en lengua castellanaMaterial type: articlePrinted books Barcelona : Editorial UOC, 2013Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.13 .M43 2013 available
Colección General (Campus Alcobendas) HF5415.13 .M43 2013 available

La música barroca en la sala de espera como herramienta de marketing en odontología / Miguel Ángel Povedano Jiménez ; dirigida por Enrique Gragera Pizarro, Mario Utrilla Trinidad y Ana Suárez García

by Povedano Jiménez, Miguel Ángel | Gragera Pizarro, Enrique, director de tesis | Utrilla Trinidad, Mario, director de tesis | Suárez García, Ana, directora de tesis | Universidad Europea de Madrid. Escuela de Doctorado e Investigación.

Material type: tesisThesis Producer: Madrid : Universidad Europea, 2017Dissertation note: Tesis inédita presentada en la Universidad Europea de Madrid. Facultad de Ciencias Sociales y de Comunicación. Programa de Doctorado en Economía y Empresa Items
Location Call no. Status Vol info Loan type
Depósito B (Villaviciosa de Odón) HF5415 .A2 P68 2017 reference

Mass customisation in the sneaker market / Katharina Winkelhues ; dirigida por Verónica Baena Graciá y Thomas Rieger

by Winkelhues, Katharina | Baena Graciá, Verónica, directora de tesis | Rieger, Thomas, director de tesis | Universidad Europea de Madrid. Escuela de Doctorado e Investigación.

Material type: tesisThesis Producer: Madrid : Universidad Europea, 2017Dissertation note: Tesis inédita presentada en la Universidad Europea de Madrid. Facultad de Ciencias Sociales y de Comunicación. Programa de Doctorado en Economía y Empresa Items
Location Call no. Status Vol info Loan type
Depósito B (Villaviciosa de Odón) HF5415.525 .W56 2017 reference

Consumering® / Javier Rovira ; prólogo de Philip Kotler

by Rovira, Javier | Kotler, Philip, (1931-), prologuista.

Edition: Quinta edición, reimpresiónMaterial type: articlePrinted books Publisher: Pozuelo de Alarcón, Madrid : ESIC, 2017Other title: Cambiar o seguir sufriendo, usted elige.Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.32 .R68 2017 available

Consumer Behaviour and Sustainable Fashion Consumption / edited by Subramanian Senthilkannan Muthu.

by SpringerLink (Online service) | Muthu, Subramanian Senthilkannan, editor literario.

Material type: bookE-book Publisher: Singapore : Springer Singapore : Imprint: Springer, 2019Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.32 2019 EB reference

Consumer Psychology : A Life Span Developmental Approach / Brian M. Young.

by Young, Brian M, autor | SpringerLink (Online service).

Edition: First edition 2018Material type: bookE-book Publisher: Cham : Springer International Publishing, 2018Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.32 2018 EB reference

Psychological Ownership and Consumer Behavior / / edited by Joann Peck, Suzanne B. Shu.

by Peck, Joann, editor. | Shu, Suzanne B, editor. | SpringerLink (Online service).

Edition: First edition 2018Material type: bookE-book Publisher: Cham : Springer International Publishing, 2018Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.32 2018 EB reference

The Psychology of Financial Consumer Behavior / / Dominika Maison.

by Maison, Dominika, autor | SpringerLink (Online service).

Edition: First edition 2019Source: Springer eBooksMaterial type: bookE-book Publisher: Cham : Springer International Publishing : Imprint: Springer, 2019Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.32 2019 EB reference

Internet Addiction in Adolescents : The PROTECT Program for Evidence-Based Prevention and Treatment / Katajun Lindenberg, Sophie Kindt, Carolin Szász-Janocha

by Lindenberg, Katajun, autor | Kindt, Sophie, autor | Szász-Janocha, Carolin, autor | SpringerLink (Online service).

Edition: First editionMaterial type: bookE-book Publisher: Cham : Springer International Publishing Imprint: Springer, 2020Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) RJ506.I58 2020 EB reference

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

by Bearden, William O, (1945-) | Netemeyer, Richard G, (1956-), autor.

Edition: Second editionMaterial type: articlePrinted books Publisher: Thousand Oaks, California : Sage Publications, 1999Items
Location Call no. Status Vol info Loan type
Centro de Estudios Garrigues (Campus Alcobendas) HF5415.3 .B323 1999 available

Journal of Consumer Research

by Journal of Consumer Research, Inc.

Material type: serialE-journal Publisher: Oxford, England : Oxford University Press, 1974-Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.3 ES reference

Panic Buying : Perspectives and Prevention / edited by S.M. Yasir Arafat, Sujita Kumar Kar, Russell Kabir

by Arafat, S. M. Yasir, editor literario | Kar, Sujita Kumar, editor literario | Kabir, Russell, editor literario.

Edition: First edition 2021Material type: bookE-book Publisher: Cham : Springer International Publishing, 2021Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.32 2021 EB reference

Consumer Happiness: Multiple Perspectives / edited by Tanusree Dutta, Manas Kumar Mandal

by Dutta, Tanusree, editor literario | Mandal, Manas K, editor literario.

Edition: First edition 2021Material type: bookE-book Publisher: Singapore : Springer International Publishing, 2021Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415 2021 EB reference

Handbook of Consumer Finance Research / edited by Jing Jian Xiao

by Xiao, Jing Jian, editor literario.

Edition: Second edition 2016Material type: bookE-book Publisher: Cham : Springer International Publishing,, 2016Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.32 2016 EB reference

Consumer Behavior : Buying, Having, and Being / Michael R. Solomon

by Solomon, Michael R, autor.

Edition: Thirteenth editionGlobal editionMaterial type: articlePrinted books Publisher: Harlow, United Kingdom : Pearson, 2020Copyright date: 2020Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .S65 2020 available
Colección General (Campus Villaviciosa) HF5415.32 .S65 2020 available

Neuroinsights : la neurociencia, el consumidor y las marcas / Pepe Martínez Rodríguez

by Martínez, PepeMartínez Rodríguez, autor, director de la publicación.

Material type: bookE-book Publisher: Madrid : ESIC, 2021Copyright date: ©2021Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.32 2021 EB reference

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