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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

By: Bearden, William O., (1945-)
Contributor(s): Netemeyer, Richard G., (1956-), autor
Material type: materialTypeLabelPrinted booksPublisher: Thousand Oaks, California : Sage Publications, 1999Edition: Second edition.Description: XIV, 537 páginas ;; 29 cm.ISBN: 076191000X.Subject: Análisis de mercado | Consumidores -- Conducta
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
LIBRO7 LIBRO7 Madrid Alcobendas Centro de Estudios Garrigues (Campus Alcobendas) Centro de Estudios Garrigues HF5415.3 .B323 1999 (Browse shelf(Opens below)) Available 9310075166
Total holds: 0

Centro de Estudios Garrigues

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