Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

by Bearden, William O, (1945-) | Netemeyer, Richard G, (1956-), autor.

Edition: Second editionMaterial type: articlePrinted books Publisher: Thousand Oaks, California : Sage Publications, 1999Items
Location Call no. Status Vol info Loan type
Centro de Estudios Garrigues (Campus Alcobendas) HF5415.3 .B323 1999 available

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Market Engineering : insights from Two Decades of Research on Markets and Information / edited by Henner Gimpel, Jan Krämer, Dirk Neumann, Jella Pfeiffer, Stefan Seifert, Timm Teubner, Daniel J Veit, Anke Weidlich

by Gimpel, Henner, editor literario | Krämer, Jan, editor literario | Neumann, Dirk, editor literario | Pfeiffer, Jella, editor literario | Seifert, Stefan, editor literario | Teubner, Timm, editor literario | Veit, Daniel J, editor literario | Weidlich, Anke, editor literario | SpringerLink.

Edition: First edition 2021Material type: bookE-book Publisher: Cham, Switzerland : Springer International Publising, 2021
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.2 2021 EB reference

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Investigación de mercados / P. Agell, J.A. Segarra

by Agell, P, autor | Segarra, J. A, autor.

Material type: articlePrinted books Publisher: Barcelona : Folio, 1997Items
Location Call no. Status Vol info Loan type
Centro de Estudios Garrigues (Campus Alcobendas) HF5415.2 .A34 1997 available

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Investigación cualitativa / Juan Báez y Pérez de Tudela

by Báez y Pérez de Tudela, Juan, autor.

Edition: Segunda edición revisada y actualizadaMaterial type: articlePrinted books Publisher: Madrid : ESIC Editorial, 2009Copyright date: 2009Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) H62 .B34 2009 available
Colección General (Campus Villaviciosa) H62 .B34 2009 available

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Sistema de información de mercados / José Fulgencio Martínez Valverde

by Martínez Valverde, José Fulgencio, autor.

Edition: Primera ediciónMaterial type: articlePrinted books Publisher: Madrid : Paraninfo, 2018Copyright date: 2018Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.2 .M37 2018 available
Colección General (Campus Alcobendas) HF5415.2 .M37 2018 available

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Imitation Market Modeling in Digital Economy: Game Theoretic Approaches / edited by Elena G. Popkova.

by Popkova, Elena G, editor literario.

Edition: First edition 2022Material type: bookE-book Publisher: Cham : Springer International Publishing, 2022
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.125 2022 EB reference

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Data Mining and Market Intelligence : Implications for Decision Making / by Mustapha Akinkunmi

by Akinkunmi, Mustapha, autor.

Edition: 1st edition 2018Material type: bookE-book Publisher: Cham : Springer International Publishing, 2018
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.2 2018 EB reference

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