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Marketing del turismo rural / Blanca García Henche

by García Henche, Blanca.

Material type: articlePrinted books Publisher: Madrid : Pirámide, 2003Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) G156.5 .M3 G37 2003 available

Churchill, Ford, Walker's sales force management / Mark W. Johnston, Greg W. Marshall

by Johnston, Mark W | Marshall, Greg W.

Edition: 7th ed.Material type: articlePrinted books Publisher: Boston : McGraw-Hill/Irwin, 2003Other title: Sales force management.Items
Location Call no. Status Vol info Loan type
Área Técnica (Campus Villaviciosa) HF5438.4 .J64 2003 available
Colección General (Campus Villaviciosa) HF5438.4 .J64 2003 available

Selling : building partnerships / Bart A. Weitz, Stephen B. Castleberry, John F. Tanner, Jr.

by Weitz, Barton A | Castleberry, Stephen Bryon | Tanner, John F.

Edition: 5th ed.Material type: articlePrinted books Publisher: Boston : Irwin/McGraw Hill, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5438.25 .W45 2004 available

Marketing : del patrimonio cultural / Carmen Camarero Izquierdo, María José Garrido Samaniego

by Camarero Izquierdo, Carmen | Garrido Samaniego, María José.

Material type: articlePrinted books Publisher: Madrid : Pirámide ESIC, 2004Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) N8750 .C36 2004 available
Depósito 1 (Alcobendas) N8750 .C36 2004 reference
Colección General (Campus Villaviciosa) N8750 .C36 2004 available

International Marketing / Philip R. Cateora, John L. Graham

by Cateora, Philip R | Graham, John L.

Edition: 12th. ed.Material type: articlePrinted books Publisher: Boston : McGraw - Hill, cop. 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF1416 .C38 2005 available
Área Técnica (Campus Villaviciosa) HF1416 .C38 2005 available
Colección General (Campus Villaviciosa) HF1416 .C38 2005 available

Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos / Manuel Martín García

by Martín García, Manuel, (1955-).

Material type: articlePrinted books Publisher: Madrid : ESIC, 2005Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.13 .M39 2005 available

Marketing social corporativo : la acción social de la empresa / Francisco Javier Barranco Saiz

by Barranco Saiz, Francisco Javier.

Material type: articlePrinted books Publisher: Madrid : Pirámide, 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5414 .B37 2005 reference
Colección General (Campus Alcobendas) HF5414 .B37 2005 available

Almacenaje de productos : comercio internacional, gestión del transporte / M. José Escudero Serrano

by Escudero Serrano, María José.

Material type: articlePrinted books Publisher: Madrid : Thomson Paraninfo, D.L. 2005Items
Location Call no. Status Vol info Loan type
Área Técnica (Campus Villaviciosa) TS189.6 .E83 2005 available
Depósito C (Villaviciosa de Odón) TS189.6 .E83 2005 available

Políticas de marketing / Gabriel Escribano Ruiz, Milagros Fuentes Merino, Javier Alcaraz Criado

by Escribano Ruiz, Gabriel.

Material type: articlePrinted books Publisher: Madrid : Thomson-Paraninfo, D.L. 2006Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .E83 2006 available

El poder del ingenio : estrategias creativas de éxito en marketing y publicidad / Luis María Cano Plá

by Cano, Luis María, (1970-).

Material type: articlePrinted books Publisher: Madrid [etc.] : CEF, D.L. 2007Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5823 .C36 2007 available

Técnicas de marketing / José M. Torres Romeu, José Luis de Córdoba Villar

by Córdoba Villar, José Luis de | Torres Romeu, José María.

Edition: 3a. ed. corr.Material type: articlePrinted books Publisher: Madrid [etc.] : Deusto, 1993Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.13 .T67 1993 available

El plan de márketing : procedimiento, formularios, estrategia y técnica / William A. Cohen

by Cohen, William A.

Material type: articlePrinted books Publisher: Madrid [etc.] : Deusto, 1993Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415 .C64 1993 available

El merchandising : rentabilidad y gestión del punto de venta / J. E. Masson, A. Wellhoff

by Masson, Jean-Émile | Wellhoff, Alain.

Material type: articlePrinted books Publisher: Madrid [etc.] : Deusto, 1993Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415 .M39 1993 available

Manual de técnicas de publicidad / Tony Harrison

by Harrison, Tony.

Material type: articlePrinted books Publisher: Madrid : Ediciones Deusto, D.L. 1993Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5823 .H3718 1993 available

Manual de marketing internacional / John Stapleton

by Stapleton, John.

Material type: articlePrinted books Publisher: Madrid [etc.] : Deusto, 1993Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF1416 .S73 1993 available

Channel management / / Patrick Forsyth

by Forsyth, Patrick | NetLibrary, Inc.

Material type: bookE-book Publisher: Oxford, U.K. : Capstone Pub., 2002Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415 W484 2002 EB reference

Marketing para adolescentes / Teresa Pintado Blanco

by Pintado Blanco, Teresa.

Material type: articlePrinted books Publisher: Madrid : Pirámide ESIC, [2004]Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.332 .Y66 P56 2004 available

Marketing : definitii, studii de caz, aplicatii / Georgeta Madalina Meghisan

by Meghişan, Georgeta-Mădălina.

Material type: articlePrinted books Publisher: Bucaresti : Uranus, 2008Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415 .M44 2008 available

Dicionário de marketing / Caetano Alves, Sílvia Bandeira

by Alves, Caetano | Bandeira, Sílvia.

Edition: 2a ed.Material type: articlePrinted books Publisher: Porto : IPAM, 2001Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5412 .A48 2001 reference

Gestión de la compraventa : gestión comercial y marketing / Francisco Lobato Gómez, Mª Ángeles López Luengo ; documentación y revisión, Ana García Gallego

by Lobato Gómez, Francisco Javier | López Luengo, María Ángeles | García Gallego, Ana, editor literario.

Material type: articlePrinted books Publisher: Madrid : Thomson-Paraninfo, [2005]Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5438.4 .L63 2005 available
Colección General (Campus Alcobendas) HF5438.4 .L63 2005 reference

Logística de aprovisionamiento / Rodrigo López Fernández

by López Fernández, Rodrigo, aut.

Material type: articlePrinted books Publisher: Madrid : Paraninfo, 2014Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD38.5 .L68 2014 available

Marketing digital / Miguel Moro Vallina, Adolf Rodés Bach

by Moro Vallina, Miguel, aut.

Material type: articlePrinted books Publisher: Madrid : Paraninfo, 2014Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1265 .M67 2014 available
Colección General (Campus Alcobendas) HF5415.1265 .M67 2014 available

Sport brands / Patrick Bouchet, Dieter Hillairet, Guillaume Bodet

by Bouchet, Patrick | Hillairet, Dieter | Bodet, Guillaume.

Material type: articlePrinted books Publisher: Milton Park, Abingdon, Oxon New York : Routledge, 2013Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) GV716 .B68 2013 available

Financiación internacional : comercio internacional / Pedro Isaías García Crespo

by García Crespo, Pedro Isaías.

Material type: articlePrinted books Publisher: Madrid : Thomson-Paraninfo, 2007Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HG3881 .G37 2007 available
Colección General (Campus Alcobendas) HG3881 .G37 2007 available

Almacenaje de productos : comercio internacional, gestión del transporte / M. José Escudero Serrano

by Escudero Serrano, María José.

Edition: 2a ed. , 2a reimp. actualizadaMaterial type: articlePrinted books Publisher: Madrid : Paraninfo, imp. 2014Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) TS189.6 .E83 2014 available

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