Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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Por qué compramos : la ciencia del shopping / Paco Underhill ; prólogo de José Luis Nueno

by Underhill, Paco | Nueno, J. L, prologuista.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, 2000Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.2 .U5318 2000 available

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Comportamiento del consumidor : comprendiendo al consumidor / Bernard Dubois, Alex Rovira Celma

by Dubois, Bernard | Rovira, Álex, (1969-).

Edition: 2a edMaterial type: articlePrinted books Publisher: Madrid [etc] : Prentice Hall, D.L. 1998Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.32 .D8318 1998 available

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Comprar por comprar / Jesús J. de la Gándara Martín

by Gándara Martín, Jesús J. de la, (1956-).

Material type: articlePrinted books Publisher: Madrid : Cauce, D.L. 1996Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.32 .G36 1996 available

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El comportamiento del consumidor / Hugo Schnake Ayechu

by Schnake Ayechu, Hugo.

Edition: 2a. ed.Material type: articlePrinted books Publisher: México : Trillas, 1990Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.32 .S26 1990 available
Depósito 1 (Alcobendas) HF5415.32 .S26 1990 available

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Investigación de mercados / David A. Aaker, George S. Day

by Aaker, David A, (1938-) | Day, George S.

Edition: 3a.ed., 2a. ed. en españolMaterial type: articlePrinted books Publisher: México (etc.) : McGraw-Hill, cop. 1989Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.2 .A25 1989 available

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Conducta del consumidor y márketing / José Luis León, Elena Olábarri

by León, José Luis, (1956-) | Olábarri, Elena.

Material type: articlePrinted books Publisher: Madrid [etc.] : Deusto, 1991Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .L46 1991 available

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Consumer behavior and marketing action / Henry Assael

by Assael, Henry.

Edition: 6th. edMaterial type: articlePrinted books Publisher: Cincinnati (Ohio) : South-Western College Publishing, cop. 1998Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.32 .A87 1998 available

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El mito de la excelencia : los consumidores en esta etapa de cambio permanente no están recibiendo lo que realmente esperan / Fred Crawford, Ryan Mathews

by Crawford, Fred | Mathews, Ryan.

Material type: articlePrinted books Publisher: Argentina : Empresa Activa, 2002Items
Location Call no. Status Vol info Loan type
Depósito 1 (Alcobendas) HF5415.2 .C7318 2002 available

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Experiencias y casos de comportamiento del consumidor / Salvador Ruíz de Maya y Javier Alonso Rivas

by Ruiz de Maya, Salvador | Alonso Rivas, Javier.

Material type: articlePrinted books Publisher: Madrid : ESIC, 2001Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.32 .R85 2001 available

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Los pecados capitales de los españoles y el consumo / Amando de Miguel, con la colaboración de Iñaki de Miguel y el equipo de Tábula-V

by Miguel, Amando de, (1937-2023) | Miguel, Iñaki de, colaborador.

Material type: articlePrinted books Publisher: Madrid : Instituto de Estudios Económicos, D.L. 2002Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.33 .S7 M54 2002 available

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Marketing croscultural / Ildefonso Grande

by Grande Esteban, Ildefonso, (1954-).

Material type: articlePrinted books Publisher: Madrid : ESIC, 2004Items
Location Call no. Status Vol info Loan type
Área Técnica (Campus Villaviciosa) HF5414 .G73 2004 available
Depósito 1 (Alcobendas) HF5414 .G73 2004 available

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Advertising and the mind of the consumer / Max Sutherland

by Sutherland, Max.

Edition: 2nd ed.Material type: articlePrinted books Publisher: London : Kogan Page, 2000Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5822 .S88 2000 available
Depósito 1 (Alcobendas) HF5822 .S88 2000 available

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Pro logo : por qué las marcas son buenas para usted / Michel Chevalier, Gérald Mazzalovo

by Chevalier, Michel, (1943-) | Mazzalovo, Gérald.

Material type: articlePrinted books Publisher: Barcelona : Belacqva, 2005Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HD69 .B7 C44 2005 available

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The next economy : will you know where your customers are? / / Elliott Ettenberg

by Ettenberg, Elliott | NetLibrary, Inc.

Material type: bookE-book Publisher: New York : McGraw-Hill, c2002
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415 E8 2002 EB reference

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Marketing para adolescentes / Teresa Pintado Blanco

by Pintado Blanco, Teresa.

Material type: articlePrinted books Publisher: Madrid : Pirámide ESIC, [2004]Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.332 .Y66 P56 2004 available

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Estrategias de marketing para grupos sociales / Joaquín Sánchez Herrera, Teresa Pintado Blanco

by Sánchez Herrera, Joaquín | Pintado Blanco, Teresa.

Material type: articlePrinted books Publisher: Madrid : ESIC, 2010Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.13 .S26 2010 available

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La conquista de lo cool : el negocio de la contracultura y el nacimiento del consumismo moderno / Thomas Frank ; traducción de Mónica Sumoy y Juan Carlos Castillón

by Frank, Thomas, (1965-) | Castillón, Juan Carlos, traductor | Sumoy, Mónica, traductor.

Material type: articlePrinted books Publisher: Barcelona : Alpha Decay, D.L. 2011Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5415.1 .F7318 2011 available

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Consumer psychology / Cathrine V. Jansson-Boyd

by Jansson-Boyd, Cathrine V.

Material type: bookE-book Publisher: Maidenhead : Open University Press, cop. 2010
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.32 .J36 2010 EB reference

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Consumer behaviour : a European perspective / Michael Solomon ... [et al.]

by Solomon, Michael R.

Edition: 4th ed.Material type: articlePrinted books Publisher: Harlow (England) : Pearson Education, 2010Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.33.E85 C66 2010 available
Colección General (Campus Alcobendas) HF5415.33 .E85 C66 2010 reference

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Buyology : verdades y mentiras de por qué compramos / Martin Lindstrom ; traducción: Adriana de Hassan

by Lindström, Martin, (1970-) | Hassan, Adriana de, traductor.

Edition: 1a ed. en Colección BooketMaterial type: articlePrinted books Publisher: Barcelona : Gestión 2000, 2012Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.12615 .L56 2012 available
Colección General (Campus Alcobendas) HF5415.12615 .L56 2012 available
Depósito C (Villaviciosa de Odón) HF5415.12615 .L56 2012 available
Colección General (Campus Villaviciosa) HF5415.12615 .L56 2012 available
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El valor de la responsabilidad social corporativa en la equidad de marca de destinos turísticos / Enrique Bigné-Alcañiz, Luisa Andreu-Simó, Marina Zanfardini

by Bigné Alcañiz, J. Enrique | Andreu-Simó, Luisa | Zanfardini, Marina.

Material type: articlePrinted books Publisher: Madrid : Editorial Universitaria Ramón Areces FITUR, 2013Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HD60.5 .S7 B54 2013 available

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Fuzzy marketing : cómo comprender al consumidor camaleónico / Mònica Casabayó & Borja Martín

by Casabayó, Mònica, (1975-) | Martín, Borja.

Material type: articlePrinted books Publisher: Barcelona : Deusto, 2010Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5415.32 .C37 2010 available

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Consumer attitudes to food quality products : Emphasis on Southern Europe / edited by Marija Klopčič, Abele Kuipers, Jean-François Hocquette

by Klopcic, Marija, editor literario | Kuipers, A.(Abele), editor literario | Hocquette, Jean-François, editor literario.

Material type: bookE-book Publisher: Wageningen : Wageningen Academic Publishers, 2013
Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.33.E854 K567 2013 EB reference

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Microeconomics and behavior / Robert H. Frank ; Edward Cartwright

by Frank, Robert H, (1945-) | Cartwright, Edward.

Material type: articlePrinted books Publisher: Berkshire : McGraw-Hill, cop. 2013Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HB172 .F73 2013 available
Colección General (Campus Alcobendas) HB172 .F73 2013 reference

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Piense como su cliente : una estrategia para incrementar las ventas al entender cómo y por qué compran los clientes / Bill Stinnett ; [traducción, Esther Gil]

by Stinnett, Bill | Stinnett, Bill, traductor.

Material type: articlePrinted books Publisher: Barcelona : Gestión 2000, D.L. 2006Items
Location Call no. Status Vol info Loan type
Depósito C (Villaviciosa de Odón) HF5438.25 .S7518 2006 available

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