Your search returned 48 results.

Gestión de la comunicación comercial / Pedro Reinares Lara, Sergio Calvo Fernández

by Reinares Lara, Pedro, (1966-) | Calvo Fernández, Sergio.

Material type: article

Printed books Publisher: Madrid [etc.] : McgrawHill, D.L. 2001Items

Location	Call no.	Status
Área Técnica (Campus Villaviciosa)	HF5718 .R45 2001	available
Área Técnica (Campus Villaviciosa)	HF5718 .R45 2001	available
Colección General (Campus Villaviciosa)	HF5718 .R45 2001	available
Colección General (Campus Villaviciosa)	HF5718 .R45 2001	available

Inside-Out marketing : how to create an internal marketing strategy / Michael Dunmore

by Dunmore, Michael.

Material type: article

Printed books Publisher: London : Kogan, 2002Items

Location	Call no.	Status	Vol info	Loan type
Depósito 1 (Alcobendas)	HF5415.13 .D86 2002	available

Branding de alta tecnología : creando poder de marca en la nueva dinámica del mercado / Paul Temporal y K.C. Lee ; traducción Iván Martínez Rojas

by Temporal, Paul | Lee, K. C.(Kwok Cheong) | Martínez Rojas, Iván, traductor.

Material type: article

Printed books Publisher: Mexico : McGraw-Hill, cop. 2003Items

Location	Call no.	Status	Vol info	Loan type
Depósito C (Villaviciosa de Odón)	HF5415.13 .T4618 2003	available

Plan de mercadotecnia / William A. Cohen

by Cohen, William A.

Edition: 3a. ed. en inglés, 1a. ed. en españolMaterial type: article

Printed books Publisher: México : Compañía Editorial Continental, 2004Items

Location	Call no.	Status	Vol info	Loan type
Depósito 1 (Alcobendas)	HF5415.13 .C6418 2004	available

No cover image available

Marketing estratégico / Orville C. Walker

by Walker, Orville C.

Edition: 4a. ed.Material type: article

Printed books Publisher: México [etc.] : McGraw Hill, cop. 2005Items

Location	Call no.	Status	Vol info	Loan type
Área Técnica (Campus Villaviciosa)	HF5415.13 .M3818 2005	available
Colección General (Campus Villaviciosa)	HF5415.13 .M3818 2005	available

The culting of brands : when customers become true believers / Douglas Atkin

by Atkin, Douglas.

Material type: article

Printed books Publisher: New York : Portfolio, 2004Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.13 .A85 2004	available

Casos de dirección de marketing / coordinadoras, Encarnación González Vázquez, Elisa Alén González ; autores de los casos (por Universidades), Julio Cerviño Fernández... [et al.]

by González Vázquez, Encarnación, director de la publicación | Alén González, María Elisa, director de la publicación | Cerviño Fernández, Julio.

Edition: Reimp.Material type: article

Printed books Publisher: Madrid : Pearson Prentice Hall, D.L. 2006Items

Location	Call no.	Status
Área Técnica (Campus Villaviciosa)	HF5415.13 .C38 2006	available
Área Técnica (Campus Villaviciosa)	HF5415.13 .C38 2006	reference
Colección General (Campus Villaviciosa)	HF5415.13 .C38 2006	available
Colección General (Campus Alcobendas)	HF5415.13 .C38 2006	reference
Colección General (Campus Alcobendas)	HF5415.13 .C38 2006	available

Marketing plans : how to prepare them, how to use them / Malcolm McDonald

by McDonald, Malcolm H.B.

Edition: 5th ed., repr.Material type: article

Printed books Publisher: Amsterdam ; Boston : Butterworth-Heinemann, cop. 2005Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.13 .M33 2005	available

No cover image available

Cómo preparar un plan de marketing / John Stapleton

by Stapleton, John.

Edition: 2a ed. amp. y renovadaMaterial type: article

Printed books Publisher: Madrid : Deusto, D.L. 1992Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	HF5415.13 .S73 1992	available
Colección General (Campus Villaviciosa)	HF5415.13 .S73 1992	available

Channel champions : how leading companies build new strategies to serve customers / / Steven Wheeler, Evan Hirsh ; foreword by William F. Stasior

by Wheeler, Stephen M, (1957-) | Hirsh, Evan, (1956-) | NetLibrary, Inc.

Edition: 1st ed.Material type: book

E-book Publisher: San Francisco, Calif. : Jossey-Bass, cop. 1999

Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid) Digital Resources

Items

Location	Call no.	Status	Vol info	Loan type
Acceso Electrónico (UEM)	HF5415 W484 1999 EB	reference

Channel management / / Patrick Forsyth

by Forsyth, Patrick | NetLibrary, Inc.

Material type: book

E-book Publisher: Oxford, U.K. : Capstone Pub., 2002

Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid) Digital Resources

Items

Location	Call no.	Status	Vol info	Loan type
Acceso Electrónico (UEM)	HF5415 W484 2002 EB	reference

Los cuatro pilares del marketing rentable : cómo maximizar la creatividad y el retorno de la inversión / Leslie H. Moeller y Edward C. Landry con Theodore Kinni; traducción, Rosa Ma. Martínez Montes de Oca

by Moeller, Leslie H | Landry, Edward C | Kinni, Theodore.

Material type: article

Printed books Publisher: México D.F. [etc.] : McGraw-Hill, D.L. 2011Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	HF5415.13 .M6418 2011	available

Added value : the alchemy of brand-led growth / Mark Sherrington

by Sherrington, Mark.

Material type: article

Printed books Publisher: Basingstoke, Hampshire New York : Palgrave Macmillan, 2003Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	HD69 .B7 S45 2003	available

Packaging makeovers : graphic redesign for market change / Stacey King-Gordon

by King-Gordon, Stacey.

Material type: article

Printed books Publisher: Gloucester : Rockport, cop. 2005Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.15 .K56 2005	available

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

by Kerin, Roger A | Peterson, Robert A.(Robert Allen), (1944-).

Edition: 13th ed.International ed.Material type: article

Printed books Publisher: Boston : Pearson, cop. 2013Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Villaviciosa)	HF5415.135 .K47 2013	available
Colección General (Campus Alcobendas)	HF5415.135 .K47 2013	reference

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

by Kerin, Roger A | Peterson, Robert A.(Robert Allen), (1944-).

Edition: 13th ed.International ed.Material type: book

E-book Publisher: Boston : Pearson, cop. 2013

Online access: Sólo suarios Universidad Europea Digital Resources

Items

Location	Call no.	Status	Vol info	Loan type
Acceso Electrónico (UEM)	HF5415.135 .K47 2013 EB	reference

Ten deadly marketing sins : signs and solutions / Philip Kotler

by Kotler, Philip.

Material type: book

E-book Publisher: Hoboken, N.J. : Wiley, c2004Other title: 10 deadly marketing sins.

Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid) Digital Resources

Items

Location	Call no.	Status	Vol info	Loan type
Acceso Electrónico (UEM)	HF5415.13 .K685 2004 EB	reference

Dirección de marketing / Philip Kotler... [et al.]

by Kotler, Philip, (1931-) | Kotler, Philip, (1931-) | Cámara, Dionisio | Grande, Ildefonso | Obis, Teresa, rev..

Edition: 8a ed.Material type: article

Printed books Publisher: Madrid [etc.] : Prentice-Hall, 1998Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	HF5415.13 .M3718 1998	available

The content pool : leveraging your company's largest hidden asset / Alan J. Porter

by Porter, Alan J.

Material type: article

Printed books Publisher: Laguna Hills (California) : XML Press, cop. 2012Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	HF5415.13 .P67 2012	available

Dirección de marketing / Philip Kotler... [et al.] ; traducción, Yago Moreno, José Hamad, Cristina Belló

by Kotler, Philip, (1931-) | Kotler, Philip, (1931-) | Moreno López, Yago, traductor | Hamad, José, traductor | Belló, Cristina, traductor.

Edition: Ed. del milenioMaterial type: article

Printed books Publisher: Madrid : Prentice-Hall, D.L. 2005Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	HF5415.13 .M3718 2005	available

Managing customer value : creating quality and service that customers can see / Bradley T. Gale with Robert Chapman Wood

by Gale, Bradley T | Wood, Robert Chapman.

Material type: article

Printed books Publisher: New York Toronto New York : Free Press Maxwell Macmillan Canada Maxwell Macmillan International, c1994Items

Location	Call no.	Status	Vol info	Loan type
Colección General (Campus Alcobendas)	HF5415.157 .G35 1994	available

Marketing management / Philip Kotler

by Kotler, Philip, (1931-).

Edition: Tercera ediciónMaterial type: book

E-book Publisher: Harlow : Pearson Education, 2016

Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid) Digital Resources

Items

Location	Call no.	Status	Vol info	Loan type
Acceso Electrónico (UEM)	HF5415.13 .K68 2016	reference

Opinion Mining in Information Retrieval / by Surbhi Bhatia, Poonam Chaudhary, Nilanjan Dey

by Bhatia, Surbhi, autor | Chaudhary, Poonam, autor | Dey, Nilanjan, (1984-), autor | SpringerLink (Online service).

Edition: First editionMaterial type: book

E-book Publisher: Singapore : Springer Singapore : Imprint: Springer, 2020

Online access: Acceso a este recurso digital (usuarios Universidad Europea de Madrid) Digital Resources

Items

Location	Call no.	Status	Vol info	Loan type
Acceso Electrónico (UEM)	HF5438.4 2020 EB	reference

Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

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