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Journal of Research in Marketing and Entrepreneurship

Material type: serialE-journal Publisher: Bradford, England : Emerald Group Publishing, 1999-Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HB615 ES reference

Journal of fashion marketing and management.

Material type: serialE-journal; Type of continuing resource: periodical Publisher: Bradford, England : Emerald Group Publishing, 1996-Other title: Fashion marketing and management.Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HD9940.A1 ES reference

Journal of historical research in marketing.

Material type: serialE-journal Publisher: Bradford, England : Emerald Group Publishing, 2009-Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5410 ES reference

Journal of consumer marketing.

Material type: serialE-journal; Type of continuing resource: periodical Publisher: Bradford, England : Emerald Group Publishing, 1984-Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5410 ES reference

Journal of Contemporary Marketing Science

Material type: serialE-journal Publisher: Bradford, England : Emerald Group PublishingItems
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5410 ES reference

Marketing intelligence & planning.

Material type: serialE-journal; Type of continuing resource: periodical Publisher: Bradford, England : Emerald Group Publishing, 1983-Other title: Marketing intelligence and planning.Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5410 ES reference

European journal of marketing.

Material type: serialE-journal; Type of continuing resource: periodical Publisher: Bradford, England : Emerald Group Publishing, 1971-Other title: E.J.M. | EJM.Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5410 ES reference

Consumering® / Javier Rovira ; prólogo de Philip Kotler

by Rovira, Javier | Kotler, Philip, (1931-), prologuista.

Edition: Quinta edición, reimpresiónMaterial type: articlePrinted books Publisher: Pozuelo de Alarcón, Madrid : ESIC, 2017Other title: Cambiar o seguir sufriendo, usted elige.Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.32 .R68 2017 available

Marketing analytics : a practical guide to improving consumer insights using data techniques / Mike Grigsby

by Grigsby, Mike.

Edition: Second editionMaterial type: articlePrinted books Publisher: London : Kogan Page, 2018Publisher: New York, NY : Kogan Page, 2018Copyright date: ©2015 Items
Location Call no. Status Vol info Loan type
Colección General (Campus Alcobendas) HF5415.2 .G75 2018 available
Colección General (Campus Alcobendas) HF5415.2 .G75 2018 available

El buen capitalista / José Carlos León Delgado

by León, José CarlosLeón Delgado, autor.

Material type: articlePrinted books Publisher: Madrid : El Viso Media, 2019Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5831 .L46 2019 available

Journal of Macromarketing

Material type: serialE-journal; Type of continuing resource: periodical Publisher: California : Sage Publications, 1981-Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5410 ES reference

Marketing Theory

Material type: serialE-journal; Type of continuing resource: periodical Publisher: California : Sage Publications, 2001-Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5410 ES reference

Journal of Marketing

Material type: serialE-journal; Type of continuing resource: periodical Publisher: California : Sage Publications, 1936-Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5410 ES reference

Journal of Marketing Education

Material type: serialE-journal; Type of continuing resource: periodical Publisher: California : Sage Publications, 1979-Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5410 ES reference

Journal of Marketing Research

Material type: serialE-journal; Type of continuing resource: periodical Publisher: California : Sage Publications, 1964-Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5410 ES reference

Journal of Public Policy & Marketing

Material type: serialE-journal; Type of continuing resource: periodical Publisher: California : Sage Publications, 1982-Other title: Journal of Public Policy and Marketing.Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5410 ES reference

Recherche et Applications en Marketing (French Edition)

Material type: serialE-journal; Type of continuing resource: periodical Publisher: California : Sage Publications, 1986-Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.12 .F7 ES reference

Recherche et Applications en Marketing (English Edition)

Material type: serialE-journal Publisher: California : Sage Publications, 2007-Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.12 .F7 ES reference

Marketing and Smart Technologies Proceedings of ICMarkTech 2019 / edited by Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović.

by SpringerLink (Online service) | Rocha, Álvaro, editor | Reis, José Luís, editor | Peter, Marc K, editor | Bogdanović, Zorica, editor.

Edition: 1st ed. 2020.Source: Springer eBooksMaterial type: bookE-book Publisher: Singapore : Springer Singapore : Imprint: Springer, 2020Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415 2020 EB reference

Marketing : conceptos y estrategias / Miguel Santesmases Mestre

by Santesmases Mestre, Miguel, autor.

Edition: Sexta ediciónMaterial type: bookE-book Publisher: Madrid : Ediciones Pirámide, 2012Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415 .S26 2012 EB reference

Marketing de fidelización / Blanca García Gómez, Ana María Gutiérrez Arranz

by García Gomez, Blanca, autor | Gutiérrez Arranz, Ana, autor.

Material type: bookE-book Publisher: Madrid : Pirámide, 2013Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415.55 .G37 2013 EB reference

Quien tiene una marca tiene un tesoro / Agustín Medina ; prólogo de Risto Mejide

by Medina, AgustínMedina Fernández, autor | Mejide, Risto, (1974-), prologuista.

Material type: bookE-book Publisher: Madrid : Pirámide, 2016Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HD69 .B7 M43 2016 EB reference

The Gamification Toolkit : Dynamics, Mechanics, and Components for the Win / Kevin Werbach and Dan Hunter

by Werbach, Kevin, autor | Hunter, Dan, autor.

Material type: bookE-book Publisher: Philadelphia, PA : Wharton Digital Press, 2015Items
Location Call no. Status Vol info Loan type
Acceso Electrónico (UEM) HF5415 .W473 2015 EB reference

Ópticas sobre ruedas / Jesús Alonso

by Alonso, Jesús, autor.

Material type: articlePrinted books Publisher: Barcelona : CooperVision, [fecha de publicación no identificada]Copyright date: 2018Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) RE61 .A46 2018 available

Manual de creatividad publicitaria / Caridad Hernández Martínez

by Hernández Martínez, Caridad, autor.

Material type: articlePrinted books Publisher: Madrid : Síntesis, 2004Items
Location Call no. Status Vol info Loan type
Colección General (Campus Villaviciosa) HF5823 .H47 2004 available

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