Marketing and Smart Technologies Proceedings of ICMarkTech 2019 / edited by Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović.
Contributor(s): SpringerLink (Online service)
| Rocha, Álvaro., editor | Reis, José Luís., editor | Peter, Marc K., editor | Bogdanović, Zorica., editor
Material type: 
E-bookSeries: (Smart Innovation Systems and Technologies, 2190-3018; 167); (Intelligent Technologies and Robotics (Springer-42732)).Publisher: Singapore : Springer Singapore : Imprint: Springer, 2020Edition: 1st ed. 2020.Description: 1 recurso en línea (XXVI, 458 páginas) : 91 ilustraciones, 63 ilustraciones a color..ISBN: 9789811515644.Subject: Marketing -- Congresos y asambleas | Inteligencia artificial -- Congresos y asambleasOnline resources: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
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Madrid Digital Acceso Electrónico (UEM) | Ciencias Sociales | HF5415 2020 EB (Browse shelf(Opens below)) | Acceso electrónico | eBook04032129 |
The Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer Behavior.
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies. .
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