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Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown with Barry Katz

By: Brown, Tim
Contributor(s): Katz, Barry
Material type: materialTypeLabelPrinted booksPublisher: New York : Harper Collins , 2009Description: VIII, 264 páginas : ilustraciones; 24 cm.ISBN: 9780061766084.Subject: Cambio organizacional | Diseño industrial
Contents:
Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
LIBRO15 LIBRO15 Madrid Villaviciosa Colección General (Campus Villaviciosa) Ciencias e Ingeniería HD58.8 .B76 2009 (Browse shelf(Opens below)) Available 9301330353
Total holds: 0

Índice

Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today

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