Change by design : how design thinking transforms organizations and inspires innovation
Brown, Tim
Change by design : how design thinking transforms organizations and inspires innovation Tim Brown with Barry Katz - VIII, 264 páginas ilustraciones 24 cm
Índice
Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today
9780061766084
Cambio organizacional
Diseño industrial
HD58.8 / .B76 2009
Change by design : how design thinking transforms organizations and inspires innovation Tim Brown with Barry Katz - VIII, 264 páginas ilustraciones 24 cm
Índice
Getting under your skin, or how design thinking is about more than style -- Converting need into demand, or putting people first -- A mental matrix, or-"these people have no process!" -- Building to think-the power of prototyping -- Returning to the surface-the design of experiences -- Spreading the message-the importance of storytelling -- Design thinking meets the corporation -- The new social contract, or we're all in this together -- Design activism, or inspiring solutions with global potential -- Designing tomorrow-today
9780061766084
Cambio organizacional
Diseño industrial
HD58.8 / .B76 2009