Evil by design : interaction design to lead us into temptation / Chris Nodder
By: Nodder, Chris
Material type: 
E-bookPublisher: Indianapolis, IN : Wiley, [2013]Description: xv, 303 p. : il..ISBN: 9781118452257.Subject: Interfaces de usuario | Multimedia interactivosDDC classification: 006.7 Online resources: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)
Summary: Melds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
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Madrid Digital Acceso Electrónico (UEM) | Ciencias e Ingeniería | QA76.9 .U83 N63 2013 EB (Browse shelf(Opens below)) | .i11610050 | Acceso electrónico | eBOOK .i11610050 |
p. [269]-296
Melds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins.
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