Evil by design : interaction design to lead us into temptation
Nodder, Chris
Evil by design : interaction design to lead us into temptation Chris Nodder - Indianapolis, IN Wiley [2013] - xv, 303 p. il.
p. [269]-296
Melds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins.
9781118452257
Interfaces de usuario
Multimedia interactivos
QA76.9.U83 / N63 2013 EB
006.7
Evil by design : interaction design to lead us into temptation Chris Nodder - Indianapolis, IN Wiley [2013] - xv, 303 p. il.
p. [269]-296
Melds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins.
9781118452257
Interfaces de usuario
Multimedia interactivos
QA76.9.U83 / N63 2013 EB
006.7