Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson
By: Kerin, Roger A.
Contributor(s): Peterson, Robert A. (Robert Allen)
Material type: 
Printed booksPublisher: Boston : Pearson, cop. 2013Edition: 13th ed; International ed.Description: XI, 729 páginas : ilustraciones; 29 cm.ISBN: 9780273768944; 0273768948.Subject: Toma de decisiones | Gestión de marketingTambien disponible en formato digital
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO NO PRÉSTAMO
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Madrid Alcobendas Colección General (Campus Alcobendas) | Ciencias Sociales | HF5415.135 .K47 2013 (Browse shelf(Opens below)) | .i11052235 | No prestable | 9301121960 | |||
LIBRO7
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Madrid Villaviciosa Colección General (Campus Villaviciosa) | Ciencias Sociales | HF5415.135 .K47 2013 (Browse shelf(Opens below)) | .i11047367 | Available | 9301118765 |
Total holds: 0
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| HF5415.13 .S24 1999 Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands | HF5415.13 .S25 1995 El plan de marketing en la práctica | HF5415.13 .S73 1992 Cómo preparar un plan de marketing | HF5415.135 .K47 2013 Strategic marketing problems : cases and comments | HF5415.15 .C46 2010 Brand rewired? : connecting intellectual property, branding, and creativity strategy | HF5415.15 .H5618 2002 Marketing efectivo | HF5415.15 .K56 2005 Packaging makeovers : graphic redesign for market change |
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