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Kerin, Roger A.

Strategic marketing problems : cases and comments Roger A. Kerin, Robert A. Peterson - 13th ed. International ed. - Boston Pearson cop. 2013 - XI, 729 páginas ilustraciones 29 cm



ISBN: 9780273768944 0273768948

Subjects--Topical Terms:
Toma de decisiones
Gestión de marketing

LC Class. No.: HF5415.135 / .K47 2013