Advertising communications & promotion management / John R. Rossiter, Larry Percy
By: Rossiter, John R.
Contributor(s): Percy, Larry
Material type: 
Printed booksSeries: (McGraw-Hill series in marketing).Publisher: London (Massachusetts) [etc.] : McGraw-Hill, 1998Edition: 2nd ed.Description: 640 páginas : ilustraciones; 26 cm.Subject: Publicidad | Marketing | ComunicaciónDDC classification: 659.1
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO15
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Madrid Alcobendas Depósito 1 (Alcobendas) | Ciencias Sociales | HF5821 .R67 1998 (Browse shelf(Opens below)) | .i10116266 | Available | 9300353287 |
Total holds: 0
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| HF5821 .K5418 2009 No logo : el poder de las marcas | HF5821 .M38 1990 La internacional publicitaria | HF5821 .M38 1990 La internacional publicitaria | HF5821 .R67 1998 Advertising communications & promotion management | HF5821 .S24 1996 Essentials of advertising strategy | HF5821 .S65 1993 La estrategia de comunicación publicitaria : "el account planner" | HF5822 .S88 2000 Advertising and the mind of the consumer |
Includes index
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