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Rossiter, John R.

Advertising communications & promotion management John R. Rossiter, Larry Percy - 2nd ed - London (Massachusetts) [etc.] McGraw-Hill 1998 - 640 páginas ilustraciones 26 cm - McGraw-Hill series in marketing .

Includes index

Subjects--Topical Terms:
Publicidad
Marketing
Comunicación

LC Class. No.: HF5821 / .R67 1998

Dewey Class. No.: 659.1