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Kumar, Nirmalya

Marketing as strategy : understanding the CEO's agenda for driving growth and innovation Nirmalya Kumar ; [foreword by Philip Kotler] - Boston, Mass. Harvard Business School Press cop. 2004 - XV, 270 páginas ilustraciones 24 cm

Incluye índice

páginas [247]-258

ISBN: 9781591392101 1591392101

Subjects--Topical Terms:
Marketing
Planificación estratégica

LC Class. No.: HF5415 / .K86 2004

Dewey Class. No.: 658.8/02