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Newell, Frederick 1926-

Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell - New York McGraw-Hill c2000 - 1 recurso en línea (xx, 325 p.) 24 cm

Includes bibliographical references (p. 306-317) and index

ISBN: 0071371478 (electronic bk.)

Subjects--Topical Terms:
Marketing en Internet

LC Class. No.: HF5415.1265 / N495 2000 EB

Dewey Class. No.: