Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper
By: Bowersox, Donald J
Contributor(s): Cooper, M. Bixby
Material type: 
Printed booksSeries: (McGraw-Hill series in marketing).Publisher: New York : McGraw-Hill, cop. 1992Description: 488 páginas : ilustraciones; 24 cm.ISBN: 0070067570.Subject: Gestión de marketing | Marketing -- PlanificaciónDDC classification: 658.8/4
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO15
|
Madrid Alcobendas Depósito 1 (Alcobendas) | Ciencias Sociales | HF5415.129 .B67 1992 (Browse shelf(Opens below)) | .i10102942 | Available | 9300117914 |
Total holds: 0
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| HF5415.1265 .S24318 2000 Darwinismo digital : estrategias ganadoras para sobrevivir en la asesina economía de la Web | HF5415.1265 .V39 2002 Vender y publicitarse en Internet | HF5415.127 .P475 1999 The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program | HF5415.129 .B67 1992 Strategic marketing channel management | HF5415.129 .S74 1996 Marketing channels | HF5415.13 .A26 1999 Marketing personal : gestión de la carrera profesional | HF5415.13 .A26 2006 Marketing personal : el camino al éxito |
Includes bibliographical references (p. 458-459) and index
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