eTourism case studies : management and marketing issues in eTourism / edited by Roman Egger, Dimitrios Buhalis
Contributor(s): Egger, Roman, editor literario
| Buhalis, Dimitrios, editor literario
Material type: 
E-bookSeries: Publisher: London : Butterworth-Heinemann, 2008Description: 1 recurso en línea (463 p.).ISBN: 9780080942865.Subject: Turismo | TurismoOnline resources: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)
Summary: "eTourism Case Studies: Management and Marketing Issues in eTourism" bridges the gap in contemporary literature by carefully examining the marketing and management issues of companies that have successfully implemented eTourism solutions. A total of 43 case studies can be found in six sections, which explore the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTou... Etc.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
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Madrid Digital Acceso Electrónico (UEM) | Ciencias Sociales | G155.A1 E86 2008 EB (Browse shelf(Opens below)) | .i11488451 | Acceso electrónico | eBOOK .i11488451 |
Total holds: 0
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| G155.A1 ES Journal of Travel Research | G155.A1 ES Journal of Vacation Marketing | G155.A1 ES Tourism Economics | G155.A1 E86 2008 EB eTourism case studies : management and marketing issues in eTourism | G155.A1 E93 2003 EB Strategic management for travel and tourism | G155 .A1 F53 2011 EB Fieldwork in tourism : methods, issues and reflections | G155 .A1 N64 2010 EB Tourist customer service satisfaction : an encounter approach |
"eTourism Case Studies: Management and Marketing Issues in eTourism" bridges the gap in contemporary literature by carefully examining the marketing and management issues of companies that have successfully implemented eTourism solutions. A total of 43 case studies can be found in six sections, which explore the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTou... Etc.
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