eTourism case studies : management and marketing issues in eTourism
eTourism case studies : management and marketing issues in eTourism
edited by Roman Egger, Dimitrios Buhalis
- London Butterworth-Heinemann 2008
- 1 recurso en línea (463 p.)
- eTourism case studies .
"eTourism Case Studies: Management and Marketing Issues in eTourism" bridges the gap in contemporary literature by carefully examining the marketing and management issues of companies that have successfully implemented eTourism solutions. A total of 43 case studies can be found in six sections, which explore the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTou... Etc.
9780080942865
Turismo
Turismo
G155.A1 / E86 2008 EB
"eTourism Case Studies: Management and Marketing Issues in eTourism" bridges the gap in contemporary literature by carefully examining the marketing and management issues of companies that have successfully implemented eTourism solutions. A total of 43 case studies can be found in six sections, which explore the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTou... Etc.
9780080942865
Turismo
Turismo
G155.A1 / E86 2008 EB