Sales forecasting management : a demand management approach / John T. Mentzer, Mark A. Moon
By: Mentzer, John T.
Contributor(s): Moon, Mark A.
Material type: 
Printed booksPublisher: Thousand Oaks, Calif. : Sage Publications, cop. 2005Edition: 2nd ed.Description: 347 páginas : ilustraciones; 23 cm.ISBN: 1412905710.Subject: Análisis de mercado | Marketing
Contents:
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO15
|
Madrid Alcobendas Depósito 1 (Alcobendas) | Ciencias Sociales | HF5415.2 .M46 2005 (Browse shelf(Opens below)) | .i10826567 | Available | 9300791292 |
Total holds: 0
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| HF5415.2 .C7318 2002 El mito de la excelencia : los consumidores en esta etapa de cambio permanente no están recibiendo lo que realmente esperan | HF5415.2 .D54 1994 Investigación en marketing | HF5415.2 .H35 2009 Marketing research : in a digital information environment | HF5415.2 .M46 2005 Sales forecasting management : a demand management approach | HF5415.2 .O78 1990 Manual de investigación comercial | HF5415.3 .O94 1994 Mercado, ética y economía | HF5415.32 .A53 1996 Discrete choice theory of product differentiation |
Includes bibliographical references (p. 331-335) and index
Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems
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