Essentials of advertising strategy / Don E. Schultz, Stanley I. Tannenbaum, Anne Allison
By: Schultz, Don E.
Contributor(s): Allison, Anne | Tannenbaum, Stanley I.
Material type: 
Printed booksPublisher: Lincolnwood (Illinois) : NTC Business Books, cop. 1996Edition: 3rd ed.Description: 155 páginas : ilustraciones; 27 cm.ISBN: 084423527X; 0844235245 (PBK).Subject: PublicidadDDC classification: 659.1/11
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO7
|
Madrid Alcobendas Depósito 1 (Alcobendas) | Ciencias Sociales | HF5821 .S24 1996 (Browse shelf(Opens below)) | .i10680500 | Available | 9300351553 |
Total holds: 0
Browsing Madrid Alcobendas shelves, Shelving location: Depósito 1 (Alcobendas) Close shelf browser (Hides shelf browser)
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| HF5821 .M38 1990 La internacional publicitaria | HF5821 .M38 1990 La internacional publicitaria | HF5821 .R67 1998 Advertising communications & promotion management | HF5821 .S24 1996 Essentials of advertising strategy | HF5821 .S65 1993 La estrategia de comunicación publicitaria : "el account planner" | HF5822 .S88 2000 Advertising and the mind of the consumer | HF5823 .A25 1993 Management de la publicidad : perspectivas prácticas |
Includes index
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