Normal view MARC view ISBD view

Schultz, Don E.

Essentials of advertising strategy Don E. Schultz, Stanley I. Tannenbaum, Anne Allison - 3rd ed - Lincolnwood (Illinois) NTC Business Books cop. 1996 - 155 páginas ilustraciones 27 cm

Includes index

ISBN: 084423527X 0844235245 (PBK)

LCCN: 95011308

Subjects--Topical Terms:
Publicidad

LC Class. No.: HF5821 / .S24 1996 HF5821 / S419 1996 1996

Dewey Class. No.: 659.1/11