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Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Eating the big fish : how challenger brands can compete against brand leaders Adam Morgan - New York John Wiley & Sons cop. 1999 - 286 páginas ilustraciones 23 cm

ISBN: 0471242098

Subjects--Topical Terms:
Gestión de la producción
Gestión de marketing

LC Class. No.: HF5415.15 / .M67 1999

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

Eating the big fish : how challenger brands can compete against brand leaders

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