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Eye tracking the user experience : a practical guide to research / / Aga Bojko

By: Bojko, Aga
Publisher: Brooklyn, N.Y. : : Rosenfeld Media, , cop. 2013Description: xiv, 304 p. : : il. ; ; 23 cm.ISBN: 1933820101; 9781933820101.Subject: Percepción visual | Visual perception | Visión por ordenador | Computer vision | Proceso de imágenes | Image processingOnline resources: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)Digital Resources
Contents:
1. Eye tracking: what`s all the hoopla? -- 2. To track or not to track -- 3. Eye trackers and other necessary resources -- 4. Time to roll up the sleeves -- 5. Combining eye tracking with other methods -- 6. Verbal protocols and eye tracking -- 7. Eye tracking measures -- 8. No participants, no study -- 9. It's tracking time! -- 10. Data extraction and preparation -- 11. Eye tracking data visualizations -- 12. Qualitative data analysis -- 13. quantitative data analysis
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
LIBRO-E NO PRÉSTAMO LIBRO-E NO PRÉSTAMO Madrid Villaviciosa En proceso de catalogación (Campus Villaviciosa) Ciencias de la Salud Not for loan Ebook397003
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Bibliografía

1. Eye tracking: what`s all the hoopla? -- 2. To track or not to track -- 3. Eye trackers and other necessary resources -- 4. Time to roll up the sleeves -- 5. Combining eye tracking with other methods -- 6. Verbal protocols and eye tracking -- 7. Eye tracking measures -- 8. No participants, no study -- 9. It's tracking time! -- 10. Data extraction and preparation -- 11. Eye tracking data visualizations -- 12. Qualitative data analysis -- 13. quantitative data analysis

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