Marketing and Smart Technologies : Proceedings of ICMarkTech 2021 . Volume 1 / edited by José Luís Reis, Eduardo Parra López, Luiz Moutinho, José Paulo Marques dos Santos
Contributor(s): Reis, José Luís, editor literario | López, Eduardo Parra, editor literario | Moutinho, Luiz, editor literario | Santos, José Paulo Marques dos, editor literario
Material type:
E-bookSeries: (Smart Innovation Systems and Technologies, 2190-3026; 279).Publisher: Singapore : Springer International Publishing, 2022Edition: 1st edition 2022.Description: 1 recurso en línea (XV, 735 páginas) : 155 ilustraciones, 119 ilustraciones a color.ISBN: 9789811692680.Subject: Marketing -- Planificación -- Congresos y asambleas
| Inteligencia artificial -- Congresos y asambleasOnline resources: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)
Summary: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
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Madrid Digital Acceso Electrónico (UEM) | Ciencias Sociales | HF5415.125 2022 EB (Browse shelf(Opens below)) | Acceso electrónico | eBook.28102260 |
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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