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Marketing and Smart Technologies : Proceedings of ICMarkTech 2021 Volume 1 edited by José Luís Reis, Eduardo Parra López, Luiz Moutinho, José Paulo Marques dos Santos - 1st edition 2022 - 1 recurso en línea (XV, 735 páginas) 155 ilustraciones, 119 ilustraciones a color - Smart Innovation Systems and Technologies 279 2190-3026 .

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789811692680

Standard No.: 10.1007/978-981-16-9268-0 doi

Subjects--Topical Terms:
Marketing--Planificación--Congresos y asambleas
Inteligencia artificial--Congresos y asambleas

LC Class. No.: HF5415.125 / 2022 EB