Measuring Customer Service Effectiveness / Sarah Cook
By: Cook, Sarah, autor
Material type: 
E-bookPublisher: London : Routledge, 2017Description: 1 recurso en línea : ilustraciones.ISBN: 9781315249421.Subject: Servicio al cliente -- Control de calidadOnline resources: Acceso a este recurso digital (usuarios Universidad Europea de Madrid)
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
LIBRO-E NO PRÉSTAMO
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Madrid Digital Acceso Electrónico (UEM) | Ciencias Sociales | HF5415.5 .C66 2017 EB (Browse shelf(Opens below)) | Acceso electrónico | eBook9781315249421 |
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| HF5415.34 ES Psychology & marketing | HF5415.35 2010 EB Bull's-eye! : the ultimate how-to marketing & sales guide for CPAs | HF5415.5 2015 EB An Anthropology of Services : Toward a Practice Approach to Designing Services | HF5415.5 .C66 2017 EB Measuring Customer Service Effectiveness | HF5415.5 .C836 2017 EB Customer Relationship Management : a Global Perspective | HF5415.5 .D46 2021 EB Digital Customer Service : Transforming Customer Experience for an On-Screen World | HF5415.5 ES Customer Needs and Solutions |
Incluye referencias bibliográficas e índice
The business case for measurement -- Preparating to measure customer service -- Qualitative customer service measurement methods -- Quantitative research methods -- Measuring internal service quality -- Benchmarking -- Analysing and communicating the results -- Acting on results.
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