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Allen, Cliff 1948-

One-to-one Web marketing : build a relationship marketing strategy one customer at a time Cliff Allen, Deborah Kania, Beth Yaeckel ; with a foreword by Christopher Locke - 2nd ed. - New York Wiley cop. 2001 - 351 páginas ilustraciones, tablas 24 cm 1 CD-ROM

"Wiley computer publishing" Previously published as: Internet world guide to one-to-one Web marketing. New York : Wiley Computer Pub., c1998 Includes index


System requirements for computer disc: PC, Macintosh, Unix/Linux

ISBN: 0471404004

Subjects--Topical Terms:
Marketing en Internet
Marketing en Internet

LC Class. No.: HF5415.1265 / .A45 2001

Dewey Class. No.: 658.8/4