Normal view MARC view ISBD view

Gummesson, Evert, 1936-

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm Evert Gummesson - 2nd. ed. - Boston Butterworth-Heinemann 2002 - 281 páginas ilustraciones 25 cm

Includes bibliographical references and index

ISBN: 0750654074 0750654074

Subjects--Topical Terms:
Marketing relacional

LC Class. No.: HF5415.55 / .G86 2002

Dewey Class. No.: 658.8/12