Understanding marketing : a European casebook / by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont
By: Phillips, Celia M.
Contributor(s): Pruyn, Ad | Kestemont, Marie-Paule
Material type: 
Printed booksPublisher: Chichester [etc.] : John Wiley & Son, cop. 2000Description: 214 páginas : gráficos; 23 cm.Subject: Marketing -- EuropaDDC classification: 658.80094
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO7
|
Madrid Villaviciosa Colección General (Campus Villaviciosa) | Ciencias Sociales | HF5415.12 .E85 P45 2000 (Browse shelf(Opens below)) | .i10540428 | Available | 9300456920 |
Total holds: 0
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| HF5415 .S7318 2007 Fundamentos de marketing | HF5415 .W45618 2005 El merchandising : bases, nuevas técnicas, gestión de categorías | HF5415.1 .F7318 2011 La conquista de lo cool : el negocio de la contracultura y el nacimiento del consumismo moderno | HF5415.12 .E85 P45 2000 Understanding marketing : a European casebook | HF5415.122 .E3418 1993 Servucción : el marketing de servicios | HF5415.123 .B59 2000 Marketing communications | HF5415.123 .D38 1994 Estrategias de comunicación en marketing |
Includes bibliographical references and index
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