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Phillips, Celia M.

Understanding marketing : a European casebook by Celia Phillips, Ad Pruyn, Marie-Paule Kestemont - Chichester [etc.] John Wiley & Son cop. 2000 - 214 páginas gráficos 23 cm

Includes bibliographical references and index

Subjects--Topical Terms:
Marketing--Europa

LC Class. No.: HF5415.12.E85 / P45 2000

Dewey Class. No.: 658.80094