Market-driven management : strategic and operational marketing / Jean-Jacques Lambin
By: Lambin, Jean-Jacques
Material type: 
Printed booksPublisher: Hampshire : Macmillan Press, 2000Description: 737 páginas; 27 cm.Subject: Gestión de marketing
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO7
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Madrid Alcobendas Depósito 1 (Alcobendas) | Ciencias Sociales | HF5415.13 .L364 2000 (Browse shelf(Opens below)) | .i1048484x | Available | 9300449723 |
Total holds: 0
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| HF5415.13 .C6418 2004 Plan de mercadotecnia | HF5415.13 .D86 2002 Inside-Out marketing : how to create an internal marketing strategy | HF5415.13 .K68 2006 Marketing Management | HF5415.13 .L364 2000 Market-driven management : strategic and operational marketing | HF5415.13 .L46 2008 Marketing experiencial : la revolución de las marcas | HF5415.13 .M39 2005 Arquitectura de marcas : modelo general de construcción de marcas y gestión de sus activos | HF5415.153 .B37 2004 Innovación de productos mediante ingeniería concurrente |
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