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Market-driven management : strategic and operational marketing

Lambin, Jean-Jacques

Market-driven management : strategic and operational marketing Jean-Jacques Lambin - Hampshire Macmillan Press 2000 - 737 páginas 27 cm

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Subjects--Topical Terms:
Gestión de marketing

LC Class. No.: HF5415.13 / .L364 2000

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

Market-driven management : strategic and operational marketing

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