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Bearden, William O. 1945-

Marketing : principles & perspectives William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - Chicago Irwin cop. 1995 - 631 páginas ilustraciones en color 29 cm - The Irwin series in marketing .

Includes bibliographical references (p. [584]-601) and index

ISBN: 025611319X

LCCN: 94031421

Subjects--Topical Terms:
Marketing--Estados Unidos

LC Class. No.: HF5415.1 / .B43 1995 HF5415.1 / B4155 1995 1995

Dewey Class. No.: 658.8