Marketing Management : a Strategic Decision-Making Approach / John W. Mullins, Orville C. Walker
By: Mullins, John WJohn Walker
Contributor(s): Walker, Orville C.
Material type: 
Printed booksPublisher: Boston [etc.] : McGraw-Hill, 2010Edition: 7th ed.Description: XXI, 551 páginas; 26 cm.ISBN: 9780071267762.Subject: Gestión de marketing
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO7
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Madrid Villaviciosa Colección General (Campus Villaviciosa) | Ciencias Sociales | HF5415.13 .M85 2010 (Browse shelf(Opens below)) | .i10244815 | Available | 930100400X |
Total holds: 0
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| HF5415.13 .M3718 2009 Dirección de marketing | HF5415.13 .M3718 2009 Dirección de marketing | HF5415.13 .M3818 2005 Marketing estratégico | HF5415.13 .M85 2010 Marketing Management : a Strategic Decision-Making Approach | HF5415.13 .P3718 2004 Cómo preparar un plan de marketing | HF5415.13 .S24 1999 Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands | HF5415.13 .S25 1995 El plan de marketing en la práctica |
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