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Marketing Management : a Strategic Decision-Making Approach

Mullins, John W

Marketing Management : a Strategic Decision-Making Approach John W. Mullins, Orville C. Walker - 7th ed. - Boston [etc.] McGraw-Hill 2010 - XXI, 551 páginas 26 cm

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ISBN: 9780071267762

Subjects--Topical Terms:
Gestión de marketing

LC Class. No.: HF5415.13 / .M85 2010

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

Marketing Management : a Strategic Decision-Making Approach

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