Brand rewired? : connecting intellectual property, branding, and creativity strategy / Anne H. Chasser, Jennifer C. Wolfe
By: Chasser, Anne H.
Contributor(s): Wolfe, Jennifer C.
Material type: 
Printed booksPublisher: Hoboken, N.J. : John Wiley & Sons, cop. 2010Description: XVI, 224 páginas; 24 cm.ISBN: 9780470575420.Subject: Gestión de la producción -- Gestión | Gestión de marketingDDC classification: 658.8/27
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO15
|
Madrid Villaviciosa Colección General (Campus Villaviciosa) | Ciencias Sociales | HF5415.15 .C46 2010 (Browse shelf(Opens below)) | .i10238529 | Available | 9301003292 |
Total holds: 0
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| HF5415.13 .S25 1995 El plan de marketing en la práctica | HF5415.13 .S73 1992 Cómo preparar un plan de marketing | HF5415.135 .K47 2013 Strategic marketing problems : cases and comments | HF5415.15 .C46 2010 Brand rewired? : connecting intellectual property, branding, and creativity strategy | HF5415.15 .H5618 2002 Marketing efectivo | HF5415.15 .K56 2005 Packaging makeovers : graphic redesign for market change | HF5415.15 .P56 1999 The experience economy : work is theatre & every business a stage |
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