Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
By: Peter, J. Paul
Contributor(s): Olson, Jerry C. (Jerry Corrie)
Material type: 
Printed booksPublisher: Boston [etc.] : McGraw-Hill, 2010Edition: 9th ed.Description: 554 páginas : ilustraciones; 26 cm.ISBN: 9780071267816.Subject: Consumidores -- Conducta | Marketing
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|---|
LIBRO7
|
Madrid Alcobendas Colección General (Campus Alcobendas) | Ciencias Sociales | HF5415.3 .P48 2010 (Browse shelf(Opens below)) | .i10222248 | Available | 9300993873 |
Total holds: 0
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| HF5415.2 .V35 2010 Investigación de mercados | HF5415.2 .W95 2014 Marketing analytics : data-driven techniques with Microsoft Excel | HF5415.2 .W95 2014 Marketing analytics : data-driven techniques with Microsoft Excel | HF5415.3 .P48 2010 Consumer behavior and marketing strategy | HF5415.3 .P4818 2006 Comportamiento del consumidor y estrategia de marketing | HF5415.32 .A46 1999 Comportamiento del consumidor : decisiones y estrategia de marketing | HF5415.32 .A46 2010 Comportamiento del consumidor : decisiones y estrategia de marketing |
páginas 491-520
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