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Consumer behavior and marketing strategy

Peter, J. Paul

Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson - 9th ed. - Boston [etc.] McGraw-Hill 2010 - 554 páginas ilustraciones 26 cm

páginas 491-520

ISBN: 9780071267816

Subjects--Topical Terms:
Consumidores--Conducta
Marketing

LC Class. No.: HF5415.3 / .P48 2010

Universal Decimal Class. No.: 658.8/342

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Biblioteca CRAI Dulce Chacón - Universidad Europea de Madrid

Consumer behavior and marketing strategy

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