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Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith

By: Whitaker, Wayne R.,, (1940-)
Contributor(s): Ramsey, Janet E. | Smith, Ronald D. (1948-)
Material type: materialTypeLabelPrinted booksPublisher: New York : Routledge, 2012Edition: 4th edition.Description: xix, 380 páginas : ilustraciones; 25 cm.ISBN: 9780415891806 (hardback : alk. paper); 0415891809 (hardback : alk. paper); 9780415888035 (pbk. : alk. paper); 0415888034 (pbk. : alk. paper); 9780203148976 (ebook); 0203148975 (ebook).Subject: Medios de comunicación social | Periodismo audiovisual
Contents:
Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
LIBRO7 LIBRO7 Madrid Villaviciosa Colección General (Campus Villaviciosa) Ciencias Sociales P96 .A86 W48 2012 (Browse shelf(Opens below)) Available 9310012158
Total holds: 0

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Preface: introduction to mediawriting -- Communication theory and news values -- Getting started: in the beginning is the lead -- Legal considerations in media writing -- Ethical decisions in writing and reporting -- Basics of writing and editing -- Basic news stories -- Interviewing: gathering information from people -- Research in communication -- Using quotations and sources in news stories -- Features: alternatives story types -- Preparing broadcast copy -- Reporting for radio and television -- Writing and reporting in the new New media -- Writing news releases -- Writing for organizational media -- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.

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