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Terrill, Craig

Market leadership strategies for service companies : creating growth, profits, and customer loyalty / Craig Terrill and Arthur Middlebrooks - Lincolnwood, Ill. NTC Business Books c2000 - 1 recurso en línea (xvi, 268 p.) il. 24 cm

At head of title: American Marketing Association

Includes bibliographical references (p. 253-254) and index

ISBN: 058510672X

LCCN:

Subjects--Topical Terms:
Empresas de servicios

LC Class. No.: HD9980.5 / T457 2000 EB

Dewey Class. No.: