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Boone, Louis E.

Contemporary marketing, plus Louis E. Boone, David L. Kurtz - 8th ed - Fort Worth The Dryden Press cop. 1995 - 1 v. ((paginación variada)) col. ilustraciones 29 cm - The Dryden Press series in marketing .

Rev. ed. of: Contemporary marketing / Louis E. Boone, David L. Kurtz. 7th ed. c1992

Includes bibliographical references and index

ISBN: 0030976014 0030976014 (ACID-FREE PAPER)

LCCN: 93073973

Subjects--Topical Terms:
Marketing
Gestión de ventas

LC Class. No.: HF5415 / .B53 1995 HF5415 / B53 1995 1995

Dewey Class. No.: 658.8